I am an old-school designer.
I follow the Mies school of “less is more”—reducing visual components to simple and clear solutions.
To me, graphic design is a tool that conveys MAXIMUM MESSAGE through MINIMUM MEANS.
Limitation makes the creative mind inventive.
Eden Chieu Nguyen is a graphic designer / independent design consultant creating visual graphics and branded identities.
Eden’s creative medium is print/tactile, environmental/visual space, digital/conceptual space, and branding/strategic communication. Her collaborative partners range from fashion, corporate, institution, and nonprofit arenas to artists, artisans, and startups.
Eden Nguyen received a BFA in Communication Arts & Design from Virginia Commonwealth University, Richmond Virginia. She has 20 years of experience including over 5 years with Giorgio Armani, North America. Eden made her start at Siegel+Gale New York, which during her time there was one of the top 5 branding agencies worldwide.